by WAF Think Tank
Volkswagen India were presented with the WAF Industry Best Practice for their innovative practice of Digital Customer Communication via Service CAM in India.
Volkswagen India Service Department implemented the Service Cam not just for the customers to watch their cars being serviced and take their approvals but for much more!
For starts, they integrated Warranty and other technical processes with it. They went ahead and also connected the marketing tools for ongoing service promotions to cross sell and up sell, thereby enhancing the customer convenience and satisfaction.
Guess what, by doing all this, they even managed to increase the the service revenue!
Anuj Guglani, Founder & CEO, WAF Group commented,‘Digital opens the floodgates of business transformation, expansion, better customer experience, better engagement, higher retention and profitability for the enterprise.
He added,’Automotive workshops and repair centres that embrace this change have higher chances of sustained success. Team VW India have proved this time and again with their digital innovation!’