New Delhi, 2026 — Shriram Automall India Limited (SAMIL), India’s largest phygital marketplace for pre-owned vehicles, equipment, and other assets, successfully conducted SAMIL Utsav 2026, executing 135+ live auctions simultaneously across the country and generating over ₹195 Crores in gross transaction value in a single day.
The nationwide one-day auction featured over 19,000 pre-owned vehicles and equipment assets, resulting in over 8,500 successful transactions, making it one of the largest synchronized pre-owned automobile auction events ever conducted in India.
The auction of pre owned vehicles was held in 135 plus Automalls conducted live auctions simultaneously across India and more than 25,000 Customer expressed keen interest from over 500 cities, including metros, Tier 2, Tier 3 & emerging markets. It was unified participation from SAMIL group companies — SAMIL, CarTrade Exchange, Adroit Auto & Augeo
“The auction showcased a diverse portfolio including: Two-wheelers & three-wheelers, Passenger vehicles, Commercial vehicles, Tractors & farm equipment, Construction & heavy equipment. Assets were sourced from leading Indian banks, NBFCs, OEMs, insurance companies, leasing firms, aggregators, and dealers — strengthening India’s organized asset remarketing ecosystem.” Said Mr Sameer Malhotra, Director & CEO, Shriram Automall India Limited (SAMIL).
“SAMIL Utsav 2026 is a defining milestone in our 15-year journey. Conducting 135+ simultaneous auctions across India in a single day reflects the strength of our nationwide network and the deep trust placed in us by our buyers and sellers.From one Automall in 2011 to over 135+ locations today, our growth has been driven by transparency, technology, and strong partnerships. Our phygital model has transformed India’s organized pre-owned asset marketplace. As we move ahead, our focus remains on expanding access, strengthening digital integration, and creating sustainable value for every stakeholder in the ecosystem.” Said Mr Malhotra.
