BEIJING, (Reuters) – Mercedes-Benz will use this year’s Beijing auto show to pitch how it plans to navigate China’s fiercely competitive car market, where Chief Executive Ola Kaellenius says the German carmaker is facing intense pressure but will not be dragged into a price war.
Faced with cut-throat competition from cheaper, fast-moving local brands, Mercedes and other legacy carmakers such as rival BMW are seeking to reassert their appeal in the world’s largest car market amid falling sales. Continue reading “Mercedes steels itself for ‘roller coaster’ competition in Chinese market”