Nikita Sinha is an accomplished automotive professional specializing in customer experience, after-sales strategy, and service planning within the passenger vehicle segment.
Nikita Sinha currently serves as Head of Customer Experience and Service Planning at JSW MG Motor India, where she leads after-sales business strategy, digital innovation in service, and customer experience ownership programs. Her role focuses on enhancing customer satisfaction, improving retention, and optimizing the end-to-end service lifecycle.
She has built a strong career within MG, progressing through key roles in service planning and marketing. Her experience includes leading after-sales strategy, business planning, and marketing initiatives, as well as driving productivity and efficiency improvements across service operations.
Her expertise spans customer experience management, after-sales business strategy, service marketing, and operational excellence. She is known for implementing customer-centric programs and leveraging digital transformation to enhance service delivery.
She has played a key role in strengthening after-sales operations, improving customer engagement, and developing scalable service frameworks aligned with evolving automotive industry standards.
Nikita Sinha continues to contribute to the automotive ecosystem through leadership in customer experience transformation, service innovation, and strategic after-sales planning.
