Citroen appoints MS Dhoni as brand ambassador of India

Source : PTI | French automaker Citroen announced on Friday that they have appointed former Indiacricket captainMahendra Singh Dhoni as their brand ambassador in India. Dhoni will start his association with Citroen by featuring in an upcoming campaign that is set to launch soon, as mentioned by the company in a statement.

“We believe that our association with one of India’s finest cricketers, Dhoni, will go a long way in reinforcing our commitment to the Indian market. His humility and dedication to excellence perfectly match our brand’s ideology. Our shared commitment to sustainability and shaping the future of mobility further enhances our connection, as stated by Citroen India Brand Director Shishir Mishra.

On his association with Citroen, Dhoni said, “The brand shares my commitment to electric mobility and sustainable solutions and like me, focuses on doing what really matters. Citroen’s philosophy of truly understanding customer needs and making meaningful innovations resonates deeply with me.”